Solutions — Growth shouldn't end after the appointment.
Client Retention & Reactivation Campaigns for Spas and Salons
The most expensive client is the one you already paid to acquire and then let go quietly. Most beauty and wellness businesses have hundreds of them sitting in a database, and almost none of them left because they were unhappy. They left because nothing brought them back.
She was delighted with her results, walked out, meant to book the next one, and life happened. Six weeks later she needed the treatment again and by then somebody else's promotion was in front of her. Rebooking moves profit faster than any new-client push, because the trust and the acquisition cost are already paid for.
I build the retention layer in two parts. The first is rebooking at the point of service: reminders timed to the treatment cycle rather than a generic monthly newsletter, so the message arrives when it is genuinely relevant. A colour client and a facial client are on different clocks and should not receive the same reminder.
The second is reactivation. A campaign aimed specifically at clients who have not been back in six months, twelve months, longer. These are not cold leads. They are people who know your name, have been through your door, and need a reason and a moment. Done well, this is usually the single fastest revenue recovery available to a spa or salon, because it costs nothing in acquisition and the list already exists.
What I will not do is turn your database into a discount treadmill. A slow week that gets solved with a promotion fills the room with people who only return for the next promotion, and it trains your best clients to wait. The campaigns I build lead with relevance and timing first, and use offers sparingly and deliberately.
What's included
- Rebooking Reminders
- Dormant Client Reactivation
- Email & SMS Campaigns
- Retention Workflows
- Treatment-Cycle Sequencing
- Membership & Package Follow-Up
- Win-Back Campaigns
- Birthday & Milestone Touchpoints
How it works
- 01
Segment the database
Active, lapsing and dormant clients are different problems. We separate them before writing a single message.
- 02
Build the campaigns
Rebooking timed to each treatment cycle, plus a reactivation sequence for clients who have not been back in months.
- 03
Measure what returned
We track who came back and what it was worth, so the next campaign is built on what actually worked.
Common questions
My client list is messy. Is that a problem?
It is normal, and it is usually the first thing we fix. Even a partially clean list with contact details and last visit dates is enough to run a first reactivation campaign.
Do I have to discount to bring clients back?
No, and I would rather you did not lead with it. Relevance and timing bring back more clients than price, and discounting trains your best clients to wait for the next offer.
How quickly does reactivation show results?
Faster than anything else I build, because you are recovering revenue you were already losing rather than creating new demand. It is usually where I start.
Working together
What it costs
Every engagement begins with a free audit where I look at your client journey and tell you where the revenue is leaking, and whether Beatifiq is the right fix.
Starter
$997per month
+ $750 one-time onboarding
The foundation: get found, answer every inquiry, and start building visible trust.
- Content repurposing
- Inquiry follow-up (SMS and email)
- Automated review requests
- One location
Growth
$1,497per month
+ $1,000 one-time onboarding
Everything in Starter, plus the systems that recover the revenue already in your database.
- Everything in Starter
- AI receptionist
- Dormant-client reactivation campaigns
- Monthly reporting call
Premium
From $2,500per month, custom quote
For multi-location practices and high call volume, scoped to what you actually run.
- Multi-location
- High call and text volume
- Custom integrations
- Dedicated strategy sessions
Final pricing depends on phone and text volume, integrations, appointment volume, and customization. Most engagements start with a 90-day initial period.
Hotel, lodge or resort? See per-property pricing ↓Just need reviews? See Reputation Boost ↓
Hospitality
For hotels, lodges and resorts
Priced per property. Mix packages across a group, for example Guest Experience at your flagship hotels and Guest Response at the rest.
Guest Response
From $750per month, per property
+ $1,000 setup per property
Makes sure no enquiry is missed and every guest is asked for a review.
- AI assistant answers calls after 3–4 rings and after hours
- Transfers to your team, with the full conversation logged
- Missed-call text-back
- Instant replies to texts and web chat
- Direct booking links and airport transfer requests
- Follow-up for guests who don’t book
- Review request after every stay, with concerns routed to the manager
- Monthly report
Guest Experience
From $1,250per month, per property
+ $1,500 setup per property
Everything in Guest Response, plus guests feel known and keep coming back.
- Everything in Guest Response
- Guest preference profiles (dietary needs and allergies with consent)
- Pre-arrival preference form with every booking
- “Welcome back” messages confirming preferences
- Birthday messages
- Two promotional email campaigns a month, written and sent for you
- Guest list organized so each offer reaches the right guests
Multi-property groups, pilots and past-guest reactivation are quoted individually. Call, text and phone-number usage is billed at cost.
Reputation only
Reputation Boost
Automated review requests and reminders only.
$350per month
+ $500 setup
Final pricing depends on phone and text volume, integrations, appointment volume, and customization. Most engagements start with a 90-day initial period.
Book a Free 20-Minute AuditLet's find out where your growth is stuck.
A free 20-minute call. I look at your visibility, inquiry handling, follow-up, reviews and rebooking, then tell you honestly whether Beatifiq can help.